联想移动手机策略摇摆,ZUK即将消失

  1. 联想移动手机策略摇摆,ZUK即将消失

最近几年,联想移动手机品牌策略频繁调整,摇摆不定。

曾经的联想手机,巅峰时在国产品牌中四分天下。那时还没有小米,锤子,是中华酷联的主场。那是的联想主打机海策略,运营商定制。

 

后来随着小米崛起,以小米模式为代表的互联网品牌兴起和用户粉丝营销受到追捧。原来传统手机厂商的运营商定制模式受到冲击,传统品牌日子难过。各家厂商分分推出独立的互联网品牌。中兴旗下的一加,华为旗下的荣耀,魅族旗下魅蓝等。

 

联想也推出了互联网品牌,神奇工厂主导下的ZUK。同时联想也采用互联网模式推出了低端高性价比的乐檬,在品牌中低端市场曾经与红米,魅蓝掰过一段时间手腕。后来不知道何种原因逐渐淡出视野。

 

说到神奇工场,更是一波三折。2014年12月注册成立,联想陈旭东为法人。是从联想神机工场衍生出的主打智能设备社区,为新硬件和app提供内测众测服务。在14年到15年,本人在神机工场先后内测过联想多款手机,有机海模式的中低端样机,也有上面提到过的乐檬,还有后续神奇工场即将发布的k9。

 

而在2015年4月,陈旭东就调回了联想并升职,常程接替其位置。6月ZUK开启众测,并通过ZUK战队app,运营粉丝。本人也在同年七月底入坑,参加了公主坟迪信通现场发售活动。之后的ZUK桌面ZUI快速迭代,不断与粉丝互动,众测改进。

 

但是后来随着联想移动策略的调整,神奇工场被联想收回,ZUK品牌多次面临消失危机。ZUKZ1多次面临停止维护,终于在常程多次博弈后,勉强升级到安卓7.0。而后在所有战队粉丝的绝望中,太监了。虽然Z2在发售,Z3有传言在研发。

 

其实,从2016年11月,杨元庆宣布手机品牌,未来摩托罗拉为唯一品牌开始,ZUK的末路就已奠定。到今年,ZUK官网跳转摩托罗拉,社区停摆。曾经经典的ZUK逐渐谢幕。摩托罗拉品牌和模块化概念不知能否撑起联想的手机天地。

 

让我们ZUK战队一起来缅怀ZUK吧。

 

注:曾购买过联想S898T,乐檬K30,ZUK Z1,内测过ANN,ANG等。

 

作者:haomaiyys

 

写于2017年9月24日晚间

 

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76 thoughts on “联想移动手机策略摇摆,ZUK即将消失

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